The creation of an industry pledge forms a key part of the Skills Plan for the Welsh food and drink industry. Specifically the strategic aim is to improve the perception and understanding of the food and drink industry in Wales as offering an exciting career of choice, and as such the focus of the pledge is around encouraging businesses to support activity to improve the image of the industry as an exciting place to work.
Welsh Government already supports a number of initiatives which are successful. The aim of this skills plan is to drive wider uptake and activity such that the sector creates a positive shift in the perception of the industry.
In addition, the proposal is that current activity, which is mainly focussed on the food manufacturing sector, is expanded to encompass companies throughout the food supply chain.
The objective of the pledge is to encourage businesses to undertake one or more of the activities available to engage with local schools, communities, and local unemployed people to inform and educate them on the career opportunities available in the food supply chain.
There are a range of opportunities, supported financially by Welsh Government, through which companies can
Train an Ambassador - commit to train a Tasty Careers Ambassador and enable them to visit at least one local school to showcase their story and provide an overview of food and drink careers
Local Community Activity
Companies will be signing up to being ‘Committed to Tasty Careers’ which means they commit to undertake one or more of these activities each year for 3 years. After signing they will receive a visit from Tasty Careers Wales and have all the options available explained to them and select the most appropriate for their organisation. They will also receive a certificate to signify their involvement and a logo to use on their website.
Their involvement will be monitored and PR case studies produced and publicised. This will be used by WG to promote the industry at trade events and highlighted at Taste Wales.