Crisis Management

What is Crisis Management?

• Definitions
• Advantages of being prepared
• Benefits of crisis management (exercise)

Crisis Management Policy and Plan

• The principles of crisis management
• Types of crises (including exercise)
• Key attributes
• Resilience

The Principles in Detail

• Categorisation of crises
• Situational awareness
• Creating a policy (including exercise)
• The crisis management team
• Contacts
• Communication Plan and Strategy
• Communication Statement (exercise)
• Activation of the Procedures
• Interview practice (exercise)
• Social Media considerations
• Social Media posts (exercise)
• Recovery & Review
• Simulation Exercise

Entry requirements

No formal qualifications are required, but you should have a good understanding of your own business and its procedures and processes.

Learning outcomes

By the close of the course, you will understand:

• The definitions of incident and crisis, the benefits of having a well-prepared crisis management plan and the implications of failure in a crisis
• How to build a robust, useable crisis management plan including key members and functions, categorization and prioritization of crises, situational awareness, directional thinking, simulation exercises and the purpose and process of review
• How to communicate effectively during a crisis including preparation for media interviews and strategic social media communication.
• The barriers to effective communication

Qualification/Assessment

There is a multiple-choice examination at the end of the day. Attendees will receive a Verner Wheelock Certificate of Completion (pending FDQ accreditation).